Summer on Augusta

Summer on Augusta, presented by Virginia Hayes of Coldwell Banker Caine, will take place June 15-18, 2017. Special events take place along Augusta Road as local businesses celebrate Summer with festivities, block parties, kids activities, southern themed events, after hours events, tomato pie contest, shag contest, great food, cool drinks, live music and much more! It’s a great time on the road.

Presented by

Celebration Sponsors


Shag Contest Sponsor



Shag Contest: Sponsored by Kenneth Rhodes & Associates.
Four Teams will be battling it out on the dance floor on Saturday, June 17 at Shaggin’ on Augusta, just one of the many celebrations during Summer on Augusta. Each team is assigned a Shag Instructor team who will teach them the SC State Dance and choreograph their smooth moves. All four teams will dance at the same time to the same song for 2 minutes. The audience will place their votes using phones to decide the winners! Everyone gets a prize but the first place team Instructors will receive a donation made in their name to Carolina Shag Club’s charity, Camp Courage.

Enter the Tomato Pie Contest: The Fifth Annual Tomato Pie Contest is back and hosted by The Pickwick Pharmacy & Soda Fountain. It will take place Saturday, June 17 from 2 to 4 p.m. Click Tomato Pie Contest Form for information and to enter. Judges this year are the 2016 winner Susan Small, Gaye Sprague of City Council, Jamarcus Gaston from WSPA and local food writer Stephanie Burnette.

Instagram Contests:

#summeronaugusta2017 - Post photos while you are enjoying the festivities and tag @onlyonaugusta and #summeronaugusta2017 to win gift certificates from businesses on Augusta Road.

#soasignbash2017 - Compete in the First Ever SOA Sign Bash contest. Grab a sign from an SOA business participant, place it in your yard or better yet in your neighbor or friends yard! Decorate your sign and send out your photo on Instagram and tag @onlyonaugusta and #summeronaugsta2017. You could win a gift card to use at any ARBA member business!


Block Party at Capers Place - Thursday, June 15 from 5 to 8 pm
Music by Layton Meacham and food by Automatic Taco. Beer and wine served by HiLo and enjoy kid's activities, bouncy slide, face painting and craft area. Also enjoy specials and sales at each shopping center business.

Grillin' & Chillin' at Augusta Commons - Friday, June 16 from 6 to 9 pm

Music by local DJ Craz-e Crane! The Tumble Bus will be onsite as well as many kids activities, face painting, contests plus sales and specials going on at participating businesses. Plus a special performance by the Greenville High Cheerleaders!

Tomato Pie Contest - Saturday, June 17 at The Pickwick Shopping Center and Soda Fountain from 2 to 4 pm
See above for information on the contest and how to enter. The 2017 Judges will be, the 2016 winner, Susan Small, Gaye Sprague from City Council, food writer Stephanie Burnette and Jamarcus Gaston from WSPA. You can also check out artwork by Albertta Pottery and Kent Ambler plus enjoy donuts from Swamp Fox Donuts!

Hound Dog Social - Saturday June 17 at Augusta Village from 1 to 5 pm
A pet friendly event that supports the Greenville Humane Society. Enjoy live music by Spencer Rush, face painting, Hoola Hoop Contest, and do the Cake Walk! Check out the specials at participating businesses.

Shaggin' on Augusta - Saturday, June 17 at 1501 Augusta Street (next to L's on Augusta) from 5:30 to 8:30 pm
Dance the night away with Beach Music by The Shag Doctorz and vote for your favorite couple in the Shag Contest, sponsored by Kenneth Rhodes & Associates! See above for information.

SOA After Hours - Saturday, June 17 at The Common Cure from 8 to 11 pm
Walk on over after Shaggin' to enjoy more live music by local musicians Charles Hedgepath and Darby Wilcox. Plus enjoy signature drink specials!

Sunday at South End Father's Day Luau - Sunday, June 18 at South End at Augusta Shopping Center from 4 to 8 pm
Spend your Father's Day evening with live music, great food, cool drinks, a water slide and activities for all ages!